Nouha Trabelsi: Shaping Media and Marketing Through Storytelling and AI

Saudi Women Leaders

Nouha Trabelsi is a media, communications, and marketing professional with nearly two decades of experience spanning television, radio, digital content, production, storytelling, audience engagement, and technology. Based in Riyadh, her career brings together media expertise, strategic communications, marketing, and technology-driven innovation.

Leading Marketing at HUMAIN

Nouha currently serves as Head of Marketing at HUMAIN Create, HUMAIN’s culturally fluent, Arabic-first generative AI content platform.

In addition to her marketing leadership, she leads sales for the media and entertainment sector, focusing on strategic partnerships, brand positioning, business development, and AI-driven creative and media initiatives.

Her current role represents the intersection of her extensive media background with emerging technologies and AI-focused content development.

Nearly Two Decades Across Media

Before joining HUMAIN, Nouha built extensive experience across leading regional media organizations, including MBC Group, Dubai TV, Rotana TV, ET بالعربي, Shahid, and Panorama FM.

Her work has covered production, presenting, content creation, communications, and audience-focused storytelling, providing a broad understanding of media and audience engagement.

At MBC Group, she served as Producer & Presenter from 2021 to 2025. She also worked as a TV Presenter/MC at Rotana Media Group from 2018 to 2020.

Connecting Marketing and Technology

Alongside her media career, Nouha spent more than seven years with Diebold Nixdorf in Dubai, working across office management, public relations, and communications from 2015 to 2023.

Her earlier marketing and business-development experience includes roles with Gewiss, Emirates, and Flex, further strengthening her background in marketing, communications, and commercial development.

Multilingual Professional Profile

Nouha brings a diverse linguistic background to her international career. She is fluent in Arabic, English, and French, has professional working proficiency in Hebrew, and has elementary proficiency in Italian.

Her ability to work across languages complements her experience in media, communications, marketing, and audience-focused storytelling.

Academic Foundation

Nouha graduated in 2008 with a Bachelor’s degree in English Literature and Foreign Languages from the Faculté des Lettres & Sciences Humaines.

She has also completed multiple professional training programs in media and communications, supporting her continued development across the communications and media landscape.

Saudi Leaders Recognition

Saudi Leaders recognizes Nouha Trabelsi for her extensive career across media, communications, marketing, and technology and her transition into AI-focused marketing leadership at HUMAIN Create.

Her journey reflects the growing convergence of storytelling, strategic marketing, media, and generative AI, positioning her as a professional contributing to the evolution of culturally relevant digital content and media initiatives in Saudi Arabia.