Abdullah Altaweeli: Building Experiences Through Entrepreneurship and Entertainment

Saudi Arabia’s entertainment landscape is creating new opportunities for entrepreneurs who understand how to turn ideas into experiences.

Abdullah Altaweeli has built a multidisciplinary career across customer service, human resources, project management, entrepreneurship and entertainment. Today, as Chief Executive Officer of Alpha Squads, his professional direction brings those experiences together around business development, team building and the creation of engaging experiences.

Building From Customer Experience

Altaweeli spent more than eight years with Saudi Airlines as a Customer Service Representative, giving him extensive frontline exposure to customer expectations and service delivery.

That foundation is particularly relevant to his later entrepreneurial journey. Whether in hospitality, events or entertainment, understanding how people experience a service is often as important as the concept behind it.

His career subsequently expanded into project coordination and organisational management, including experience as a Follow-up Manager with Tilad Group and later as Human Resources Director at Proline.

Memorable experiences begin with understanding people, but they are delivered through strong teams and disciplined execution.

Developing an Entrepreneurial Path

Entrepreneurship has been another consistent element of Altaweeli’s career.

He served as a Founding Partner of Omran Almaha earlier in his professional journey and later established his own freelance business. He also became Co-Founder of Touch Market, further expanding his experience in business creation and commercial development.

These ventures reflect a willingness to move between structured corporate environments and the uncertainty that comes with building something independently.

His academic development supports this broader business perspective. Altaweeli holds a Bachelor of Business Administration from Portland State University’s School of Business and has undertaken additional professional development in project management.

Creating Alpha Squads

In June 2025, Altaweeli became Chief Executive Officer of Alpha Squads, marking a new chapter focused more directly on entertainment and experience creation.

His professional positioning as a “Challenge Creator, Excitement Igniter and Entertainment Mastermind” reflects the direction he has chosen for this stage of his career.

Rather than following a conventional path within a single industry, his experience brings together customer service, people management, project execution and entrepreneurship, capabilities that can become particularly relevant in entertainment, where successful concepts depend on both creativity and operational delivery.

Entertainment may begin with an idea, but creating excitement consistently requires organisation, people and execution behind the scenes.

Leadership Through Different Perspectives

One of the defining characteristics of Altaweeli’s journey is its variety.

Customer service gave him direct exposure to people. Human resources developed his understanding of teams and organisational structures. Project management strengthened his approach to execution, while entrepreneurship required him to think about opportunity, growth and commercial development.

Today, those different perspectives converge in his executive leadership.

His professional interests in new business development, event planning and team building further reflect a leadership profile centred on creating opportunities and bringing people together around them.

Recognition by The Saudi Leaders

Abdullah Altaweeli’s journey reflects the entrepreneurial energy emerging within Saudi Arabia’s evolving business and entertainment environment.

From more than eight years in customer service at Saudi Airlines to human resources, project management, business ownership and his current leadership of Alpha Squads, his career has been defined by a willingness to explore different disciplines and build upon each experience.

For The Saudi Leaders, his story represents a professional journey increasingly focused on entrepreneurship and entertainment, bringing together an understanding of people, teams and execution to create experiences designed to engage and excite.