Merhan El Massry: Head of Marketing & Communications Sofitel Riyadh Hotel & Convention Centre (Accor – La Maison)

Presenting Merhan El Massry, Head of Marketing & Communications at Sofitel Riyadh Hotel & Convention Centre (Accor – La Maison), with over 20 years of executive experience in luxury hospitality marketing, brand strategy, commercial growth, and corporate communications across the Middle East, Europe, and beyond.

Merhan currently serves as Head of Marketing at Sofitel Riyadh, where she is a member of the Executive Leadership Team, contributing to the hotel’s strategic direction, commercial priorities, brand positioning, and business growth agenda. She leads integrated marketing, brand, public relations, partnerships, and digital strategy for this major luxury hospitality and convention destination in Riyadh. Her work shapes Sofitel Riyadh’s brand positioning and market presence, establishing it as a leading luxury lifestyle destination through integrated campaigns, high-impact activations, strategic partnerships, and brand collaborations.

Previously, Merhan founded and served as Managing Director of MEMC Consultancy, providing strategic marketing, communications, and brand consulting to hospitality and luxury brands across Saudi Arabia and Switzerland. She also served as Chief Marketing & Strategy Officer at FAS Hospitality, leading corporate marketing strategy and business growth initiatives for a four-property hospitality portfolio owned by Fawaz Al Hokair Group across Saudi Arabia and Spain.

Her earlier career includes Area Director of Marketing for KSA & Bahrain at Marriott International, where she led regional marketing and communications strategy across 40+ hotels and 13 brands, directing a cross-property marketing organization of approximately 80 professionals and overseeing a multi-million-SAR annual marketing investment portfolio. Across her career, Merhan has built deep expertise working with some of the world’s most prestigious luxury hospitality brands, including The Ritz-Carlton, Four Seasons, Banyan Tree, JW Marriott, The Luxury Collection, EDITION, and many more — giving her a broad, cross-brand command of what defines luxury positioning at the highest level.

Merhan holds a Bachelor of Arts in English Literature from Ain Shams University. Her executive education includes Entrepreneurship Essentials from Harvard Business School and a Digital Marketing Certificate from EduPristine.

Her awards and recognition include Public Relations Leader of the Year, Regional Leadership Award for Europe & MENA, Best Public Relations Director at the Arab Tourism Media Awards, and Best Hotel Marketing Achievement.

With expertise in enterprise and brand strategy, commercial marketing and growth, luxury brand positioning, corporate communications and PR, digital and demand generation, strategic partnerships, regional and multi-property leadership, pre-opening and brand transformation, and stakeholder and agency management, Merhan brings a proven track record of building brand positioning, integrated demand-generation programs, and growth initiatives across complex multi-stakeholder environments.

Saudi Women Leaders recognize Merhan El Massry as a distinguished hospitality marketing executive whose strategic leadership in luxury brand positioning, commercial growth, and integrated marketing continues to elevate Saudi Arabia’s hospitality landscape and support Vision 2030 tourism objectives.