Zeina Akkawi: Building Visibility, Influence, and Impact Through Strategic Marketing and PR

Zeina Akkawi is a dynamic marketing, PR, and reputation management leader whose career reflects strategy, creativity, and measurable business impact. As the Founder and Managing Director of PAZ Marketing Management, she delivers 360-degree corporate marketing solutions that help companies strengthen brand positioning, build influence, and generate meaningful results. Her work spans strategic PR, marketing advisory, event conceptualization, government affairs, personal branding, reputation management, and affinity partnerships, making her a trusted advisor for brands, executives, and institutions that want to stand out in competitive markets.

From Communications To Leadership

Zeina’s career began in media and communications, where she developed a strong foundation in storytelling, positioning, and public engagement. She worked as a Media Executive before taking on major account leadership roles at BPG Group, managing key projects for Dubai Government entities, airline brands, tourism bodies, investment firms, and banking institutions. In those roles, she supported major pitches, high-profile campaigns, and event implementation, gaining deep experience in public-sector communication and strategic client management.

She later became Project Director at BPG Group, where she helped strategize and execute political advertising campaigns for rebuilding Iraq, including democracy, election, safety, and anti-terrorism campaigns. This experience sharpened her ability to manage complex communications in high-stakes environments and reinforced her understanding of narrative influence, stakeholder alignment, and campaign execution.

Branding, Business Development, And Regional Leadership

Zeina continued expanding her commercial and strategic expertise at Bentley Motors as Head of Marketing and Business Development for the GCC region. There, she focused on press activations, client leads, portfolio growth, and strategic alliances. Her work centered on deepening relationships, identifying new opportunities, and creating high-value partnerships that strengthened the brand’s presence across the region.

This blend of marketing, business development, and relationship-building became a defining feature of her career. Zeina learned how to connect vision with execution, and how to position brands and leaders in ways that drive both visibility and trust. Her experience across luxury, government, and corporate sectors gave her a broad perspective on how influence is built and sustained.

PAZ Marketing Management And 360-Degree Solutions

Since founding PAZ Marketing Management in 2007, Zeina has built a company known for comprehensive and tailored marketing support. PAZ provides corporate and luxury PR, government affairs, lead generation, reputation and perception management, personal branding, media relations, affinity partnerships, co-branded alliances, corporate and lifestyle events, and CSR activations. Her approach is rooted in creating strategies that are not only creative, but also commercially effective and aligned with client goals.

What distinguishes Zeina’s leadership is her focus on outcomes. She transforms ideas into strategically driven experiences that elevate brands, individuals, and organizations while ensuring strong ROI at every stage. Her work is especially valuable for CEOs, ministers, diplomats, and entrepreneurs who need clear narratives, strong positioning, and credible presence across channels and audiences.

PRsonaME and The Future Of AI-Powered Influence

Zeina is also the Co-Founder of PRsonaME, an AI-powered platform designed to redefine personal branding and leadership influence across MENA, the UK, and India. The platform integrates public relations, personal branding, and corporate training into a scalable, tech-driven solution. It was created to address a major shift in how leaders build trust, communicate, and maintain visibility in a digital-first, AI-enabled world.

PRsonaME reflects Zeina’s ability to anticipate where communication is heading. By using AI to streamline content creation, support personalized communication at scale, and enhance leadership visibility, she is helping organizations and executives adapt to the new era of influence. This venture shows her forward-thinking mindset and her commitment to building tools that are both practical and transformative.

Partnerships And Event Innovation

For more than two years, Zeina has also partnered with Seamless Productions, strengthening her expertise in event concept development and creative production across the UAE, Saudi Arabia, and beyond. This partnership has deepened her ability to design memorable experiences and deliver high-impact events that align with brand identity and audience expectations.

A key part of her success lies in building affinity partnerships and co-branded alliances that create meaningful market and community impact. She understands that the strongest brands do more than communicate; they create experiences, relationships, and ecosystems of trust. That perspective has made her especially effective in both marketing and event-led growth.

Education And Professional Foundation

Zeina’s academic background supports the breadth of her career. She studied at the American University in Dubai, earning a Bachelor of Fine Arts in Visual Communications with a focus on marketing, advertising, and media relations. She later completed a Master’s degree in Business/Corporate Communications through Harvard Business School Online, and an MA in Integrated Marketing through Middlesex University Dubai. She also studied perception management and media relations through Burson-Marsteller, further strengthening her strategic communications expertise.

This combination of education and real-world leadership has shaped a professional who understands both the art and science of influence. Her career reflects a rare balance of creativity, business judgment, and executional discipline.

A Leader Shaping Modern Communication

Zeina Akkawi stands out as an inspiring leader whose work continues to shape how brands, executives, and organizations communicate and grow. Her career reflects a strong commitment to visibility, credibility, and measurable impact, whether through PAZ Marketing Management, PRsonaME, or her long-standing partnerships in event production and brand strategy. She brings together strategic thinking, creative vision, and business focus in a way that consistently delivers value.

Saudi Women Leaders proudly celebrate Zeina Akkawi as an influential force in marketing, PR, and leadership visibility, helping shape a smarter, more connected, and more impactful communications landscape.