Mohanned Kattan: Shaping Saudi Arabia’s Media Future Through Innovation, Leadership, and Influence

Saudi Arabia’s media landscape is evolving at an unprecedented pace, driven by digital innovation, creative entrepreneurship, and the ambitions of Vision 2030. At the forefront of this transformation stands Mohanned Waleed Kattan, a media executive whose career reflects more than twenty years of leadership across broadcasting, advertising, digital media, marketing strategy, and higher education.

As the Chief Executive Officer and Founder of Kattan Media, Mohanned has built a reputation for transforming ideas into impactful campaigns, developing brands into market leaders, and mentoring the next generation of media professionals. His journey demonstrates how strategic vision, creative thinking, and people-centered leadership can reshape an entire industry.

Saudi Leaders proudly recognizes Mohanned Waleed Kattan after he was ranked among the Top 10 Arabic LinkedIn content creators by EXEED — achieving #1 in the Kingdom of Saudi Arabia and #4 across the Arab world. The ranking was based on three core criteria: content originality, audience engagement, and consistency of posting. This recognition highlights his commitment to sharing real-world experiences and practical insights from both successes and challenges in the marketing and media industry.

A Career Built on Passion for Media

Mohanned’s professional journey began with a deep passion for communication, storytelling, and audience engagement. Armed with a Bachelor of Business Administration in Marketing from the American University in Dubai, he entered the media industry determined to combine business strategy with creative excellence.

Over the years, he gained valuable experience across media planning, broadcasting, digital publishing, radio operations, and marketing consultancy, steadily developing the leadership skills that would later define his entrepreneurial success.

His career reflects a clear progression—from understanding audiences and media investments to leading organizations that influence millions through content, technology, and strategic communication.

Building Kattan Media into a Leading Agency

In 2017, Mohanned founded Kattan Media, a full-service media and advertising agency dedicated to delivering innovative marketing solutions that create measurable business value.

Under his leadership, the company has experienced remarkable growth, scaling its market value by more than 2,000% within five years. This achievement reflects not only commercial success but also a commitment to strategic execution, innovation, and a culture that encourages creativity and collaboration.

Today, Kattan Media works with organizations seeking integrated media, branding, advertising, and digital communication strategies that deliver lasting impact in an increasingly competitive marketplace.

Driving Digital Transformation and Content Leadership

Before founding Kattan Media, Mohanned served as Chief Executive Officer of Okaz Digital, where he led one of Saudi Arabia’s most influential digital media transformations. His expertise in digital innovation and audience engagement has now extended powerfully to LinkedIn, where his authentic, value-driven content has earned him top regional recognition.

This recent ranking by EXEED as a top Arabic content creator underscores his ability to translate deep industry knowledge into accessible, impactful insights for professionals across the region.

Leading Broadcast Innovation

Mohanned’s extensive experience also includes senior leadership roles within regional broadcasting.

At Middle East Broadcasting Center (MBC), he managed radio operations while overseeing digital strategies, new broadcasting initiatives, and the launch of the first radio studio in Jeddah for MBC and Panorama FM.

Earlier, as Operations Manager at Mix FM Saudi Arabia, he led programming, presenter management, music strategy, content development, public relations, and digital engagement.

Empowering the Next Generation

Beyond corporate leadership, Mohanned has become deeply committed to education and industry development. He serves as an Advisory Board Member for several respected Saudi academic institutions, including King AbdulAziz University, Dar Al-Hekma University, and University of Business & Technology.

He has also taught media and advertising courses, sharing practical industry knowledge while bridging the gap between academia and real-world practice.

Championing Innovation Across the Marketing Industry

As a Marketing Consultant for MonshaatSA, Mohanned has contributed to initiatives supporting entrepreneurship, business development, and innovation across Saudi Arabia’s growing private sector.

His experience spans strategic media planning, brand development, digital marketing, social media strategy, audience analytics, advertising campaigns, content strategy, business growth, leadership development, and organizational transformation.

Leadership Built Around People

Throughout his career, Mohanned has consistently emphasized that successful organizations are built through people. His leadership philosophy centers on empowering teams, encouraging creativity, and creating environments where innovation flourishes.

A Lifelong Commitment to Learning and Sharing Knowledge

His recent recognition as a top LinkedIn content creator reflects his ongoing dedication to continuous learning and knowledge sharing. Certifications in Effective Communication, Social Media Marketing, Google Analytics, and more complement his extensive experience.

Looking Toward Saudi Arabia’s Creative Future

As Saudi Arabia continues investing in media, entertainment, digital innovation, and creative industries under Vision 2030, leaders like Mohanned Waleed Kattan are helping shape the future of the sector — both through groundbreaking work at Kattan Media and through influential thought leadership on platforms like LinkedIn.

“Great media doesn’t simply reach audiences—it builds trust, inspires action, and creates lasting influence. True leadership is about empowering people and transforming ideas into meaningful impact.”

Saudi Leaders congratulates Mohanned Waleed Kattan and the entire Kattan Media team on this well-deserved recognition and for their continued contribution to enriching professional Arabic content and building a stronger knowledge-sharing community in the Kingdom and across the region.