Faisal Aleisawi: Integrated Marketing Leader and Brand Builder Shaping Growth in Saudi Arabia and the Middle East

Faisal Aleisawi is a seasoned brand and integrated marketing leader with a strong record of building brands, guiding teams, and delivering growth across Saudi Arabia and the wider Middle East. As Managing Director at Digitect, he leads with a strategic, hands-on approach that connects brand vision, marketing execution, and business performance to deliver measurable results for clients.

Managing Director at Digitect

In his current role as Managing Director at Digitect, Faisal oversees advertising and digital marketing operations with a focus on integrated solutions that serve modern, multi-channel audiences. He works closely with clients to translate business objectives into cohesive brand strategies, digital campaigns, content programs, and performance-focused initiatives.

His leadership style combines clear strategic direction with practical execution, ensuring that creative ideas are grounded in data, insight, and commercial realities. At Digitect, he helps position the agency as a partner for growth, not just a service provider, guiding teams to deliver campaigns that drive awareness, engagement, and demand.

Two Decades of Brand Building at PG Integrated

Faisal’s professional foundation was built over more than 21 years at PG Integrated, where he progressed from Group Account Director to Executive Director. In these roles, he shaped integrated campaigns, brand positioning, and go‑to‑market strategies for both local and international brands.

His work at PG Integrated spanned:

• Integrated marketing strategy and omni-channel campaign management

• Brand positioning, branding, and launch strategy

• CRM, shopper marketing, and retail engagement / activations

• Marketing research and strategic communication planning

This long tenure reflects his ability to maintain client trust, deliver consistent results, and adapt to changing market dynamics while keeping brands relevant and competitive.

Specialized Skills and Strengths

Across his career, Faisal has developed specialized strengths that make him particularly effective in complex marketing environments:

• Integrated Marketing Strategy: Designing campaigns that align messaging and experience across digital, retail, events, and traditional media.

• Omni-Channel Campaign Management: Coordinating multiple touchpoints to create a seamless customer journey from awareness to conversion.

• Brand Positioning and Go‑To‑Market Strategy: Clarifying brand identity and planning launches that resonate with target audiences.

• CRM and Shopper Marketing: Using customer data and in-store activations to deepen engagement and drive sales.

• Entrepreneurial Leadership: Coaching and training teams, nurturing talent, and encouraging ownership and initiative.

• Relationship Building and New Business Development: Building long-term client partnerships and opening new growth opportunities.

Education and Perspective

Faisal was raised in Saudi Arabia and educated in Canada, a background that gives him both regional understanding and international perspective. He holds a Bachelor of Business Administration (BBA) in Business Administration and Management from Brock University, which underpins his strategic and commercial thinking.

This dual exposure helps him bridge global best practices with local market realities, making his guidance particularly valuable to brands navigating regional growth while aspiring to international standards.

A Trusted Marketing Executive and Brand Builder

Colleagues and clients know Faisal for his ability to turn complex briefs into clear, actionable strategies and campaigns that strengthen brand equity and deliver business outcomes. He combines structured thinking with creativity, and long-term relationship building with performance accountability.

The Saudi Leaders recognise Faisal Aleisawi as a trusted marketing executive and brand builder whose leadership continues to shape impactful campaigns and lasting business growth across Saudi Arabia and the Middle East.