Nadhmi Al-Nasr: Leading NEOM’s Ambitious Urban Transformation

Nadhmi Al-Nasr serves as the Chief Executive Officer of NEOM, one of the world’s most ambitious development projects. As a central figure in Saudi Arabia’s economic and urban transformation, Al-Nasr is responsible for turning visionary concepts into tangible, globally significant developments.

Under his leadership, NEOM has progressed from blueprint to reality, integrating smart technologies, renewable energy, and sustainable urban planning principles. Al-Nasr oversees complex project execution frameworks, ensuring that every development aligns with long-term strategic objectives and the Kingdom’s broader Vision 2030 goals.

Beyond operational oversight, his approach emphasizes collaboration, innovation, and accountability, bringing together global expertise and local talent to realize a city that redefines modern living standards. Al-Nasr’s work exemplifies how strategic leadership at scale can transform ideas into a lasting national legacy, setting benchmarks for urban development and governance worldwide.